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The Coalition for Online Data Empowerment

CODE is the voice for organisations that are helping people take control of their personal data online.

About CODE

We are the trade association for organisations that are helping people take control of their personal data online.

Who do we represent?

Our members enable better consumers outcomes with respect to personal data, including by assisting with access, understanding and insights, control and consent management, and sharing in its value.

Why are we needed?

Our members are all innovators, attempting to unlock new value and growth within the emerging personal data economy, while shifting the balance of power from global corporations to people. But their full potential cannot be realised until bold and meaningful regulatory change is delivered by governments and regulators around the world. In order to address this, CODE will be advocating on behalf of its members for more effective data portability rights and tools, a better deal for consumers online, and a level playing field in digital markets.

Who are we?

CODE is led by Tom Fish, our Director of Policy. Tom is also Head of Public Policy and Research for Gener8, our founding member and primary source of funding in this first phase of our journey.

Where are we?

We are based in the UK, and our initial focus will predominantly be targeted towards policy in the UK and EU. But digital markets are global in nature, so new members are welcome from anywhere in the world so long as they are aligned with our values.

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Tom Fish, Director of Policy

Our Services

Our Values

Our members are unique and diverse, each with differing business models, backgrounds and perspectives. What unites us is our unwavering commitment to the following core values.


Consent can only be meaningful when it is given explicitly, with a reasonable understanding of the consequences, and without undue influence or fear of penalty from withholding.


The data we process belongs to our users, and we act as their agent serving their best interests at all times. As with any economic asset, people should be free to trade it and earn from it if they wish.


We keep our users’ data safe and secure by following industry best practice and investing in state of the art cybersecurity technology. If we lose our users' data, we will lose their trust.


We are transparent with our users about how their data is processed, if it is monetised, and how. We aim to give our users the right level of detail, at the right time.


We strive to give our users maximum control of their data with minimum effort, and to make it as easy for them to leave as it was to join. If our users feel out of control, we are adding to the problem.

Our members

Our members are predominantly small and micro-businesses, with some understandably preferring to keep their involvement confidential. Below are some of the organisations that we represent.

Interested in joining?

Join now and help us shape the regulatory landscape for responsible data businesses. Whatever your preferred level of involvement, we'll make sure your voice is heard, and that you are kept up-to-date with the latest developments. Display the CODE logo as a badge of honour, or keep your membership discrete - its entirely up to you. Best of all, membership is entirely free!

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